The video, which dropped in June, featured the couple in front of the museum's most iconic pieces, including Leonardo da Vinci's "Mona Lisa," Jacques-Louis David's "The Coronation of Napoleon," and the ancient Greek statue "Winged Victory of Samothrace." Jay-Z also rapped in one scene in front of the famous glass pyramid designed by I.M. "Elsewhere in the world, interest in the Louvre was bolstered by the Louvre Abu Dhabi (which recently celebrated its first anniversary)," Louvre staff said, "and by Beyoncé and JAY-Z’s 'Apes**t' video, with its tribute to some of the museum’s greatest artworks." The museum's staff credited the huge boost in visitors to the recovery of tourism in Paris after the 2015 terror attacks, as well as a big exhibition devoted to Romantic artist Eugène Delacroix.īut they also paid credit to the Carters. That's the most visitors ever to any museum in a year. The surprise release of Beyoncé and Jay-Z’s new album, Everything Is Love, (credited as The Carters on the album to recognize they’re performing as a united duo, not as individuals) on Saturday, June 16 has left the music world reeling. The couple rented out the legendary Louvre museum. Some 10.2 million people visited the museum in 2018, about 25% more visitors than in 2017, officials at the Louvre announced Thursday. Beyonce and JAY-Z fans have had quite the whirlwind couple of days since the couple dropped the surprise duo album Everything Is Love on June 16. But, as the song's "can't believe we made it / this is what we're thankful for" refrain makes clear, it's simultaneously a celebration, a reclamation of cultural space, and a transformation of cultural space.It was one of 2018's most memorable music videos, and now the Louvre says Beyoncé and Jay-Z's "Apeshit" is also partly responsible for the famed Paris museum welcoming a record number of visitors last year. It pays tribute to the historic struggles and sacrifices made by - or, more often, forced upon - the black community, as well as those injustices still apparent today (consider the scenes at 3:30 and 4:40 in the video juxtaposing protests and the #TakeAKnee movement). The video showcases highlights of the museum's collection to weave a narrative of black empowerment and excellence, as both a representation of and response to the artworks featured. Beyoncé and Jay-Zs much-viewed Apest music video helped Louvre Museum break record with 10.2 million visitors in 2018Welcome to the official Beautiful Lif. (Let's hope there was a good mood board presentation involved?) "The deadlines were very tight, but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks."Īnd let's be clear, "Apeshit" is a work of art itself.
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"During their last visit in May 2018, explained their idea," a Louvre spokesperson told Vulture.
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During their last visit in May 2018, they explained their idea of filming,' a spokesperson for the museum told Vulture. Also, the whole project was somehow kept totally secret! 'Beyonce and Jay-Z visited the Louvre four times in the last ten years. And sure, everything was love fine, because I mean, who had plans over the weekend anyway?! Oh, and on top of the nine track-long record (10 if you count bonus track "Salud," I suppose) Bey and Jay also debuted a video for "Apeshit," which they shot IN THE LOUVRE, having been granted private access to the museum for filming. Jay-Z was caught watching ‘Judge Judy’ when he met Bradley Cooper. Beyoncé and Jay-Z - or The Carters, technically - dropped a surprise album, Everything is Love, on Saturday night.